At the start:
A passion for cars, combined breathtaking drives and the incredible alpine scenery I experienced as I journeyed around the Swiss Alps some years back, were the driving force behind Ultimate Drives – I just wanted to share these experiences with as many people as I could.
The idea turned into a business in 2010, and since then, the team at Ultimate Drives have welcomed hundreds of driving enthusiasts from all over the world interested to explore the roads and sights that Europe has to offer. We now offer a range of exclusive European driving holidays and experiences from as far north as the Highlands of Scotland, to the sunny Cote d’Azur in France, with the majestic Alps somewhere in between.
We always say to our customers, just choose your preferred destination, select the car, then let us take care of the rest. Or, if you’re not sure, just drop us an enquiry or give us a call! We are always delighted to assist, and love to chat through ideas for an amazing road trip. So, I would like to invite you to take a look around our website or try calling one of our team of advisors and I hope to welcome you onto the amazing roads of Europe some time soon.
Finally, be in no doubt… we know roads better than anyone else to guarantee you the best driving experience. In 2018, we even launched our own Greatest Driving Roads App with 100+ routes across Europe that we have driven and personally assessed. Take a look and we hope this also helps inspire you to make your own journey of a lifetime.
Mark Heather
Founder and Owner of Ultimate Drives
MEET THE TEAM
Mark
Founder and Petrolhead
Mark founded Ultimate Drives in 2010, combining his passion for cars with stunning drive route to create unique driving tours through the Alps and beyond. As well as taking care of the strategic direction of the company, he is also responsible for designing and managing our large corporate client events.
Noah
Sales and Operations
After 5 years consultancy with Ultimate Drives, Noah joined the team full time in the summer of 2022. He is the company operations manager as well as the first point of contact for all customer enquiries. Though he lives in the States, it’s quite likely he’ll guide your tour when he hops across the pond to help with our group events each year.
Guillaume
Travel Design and Concierge Services
A French petrolhead with extensive background in luxury hospitality! Guillaume is always here to guide you on trips and share with you his knowledge about great driving roads, supercars and… wine and gastronony. In his words; “Best cars on the best roads, staying at the best hotels, sharing the best food and wine“
Holly
Groups Coordinator
Holly joined the team in 2024, and has since been taking care of all of our small and corporate groups. Holly has a passion for travel and food, and even has a sideline baking some of the finest cup cakes in the UK. From hotel arrangements, to team experiences and car planning, Holly takes care of the detailed day to day arrangements for our groups. In fact you can say she has it covered from the green light to the chequered flag.
Bayleigh
Tour Services and Digital Marketing
Bayleigh joined Ultimate Drives in 2023 and manages individual tour bookings, including hotel accommodations and car rentals, ensuring smooth travel experiences. She also oversees our social media and website, engaging with the community through events and discussions. As our post-trip liaison, Bayleigh works to continually improve our offerings based on client feedback, helping to create a stronger sense of connection for all our travelers.
Steven
Head of Projects
A long standing member of the Ultimate Drives Team, Steven first supported the business back in 2014, driving guide cars for guests on some of the best roads the Continent has to offer. Since then he has gone on to help Mark develop both the company from a commercial standpoint, and through leading product development & ad-hoc projects, to adding exciting new partnerships, tours, and events to the Ultimate Drives brand. Through his role as Head of Product, he has also co-developed the Ultimate Drives App and looks after technology, whilst continuing to provide operational assistance to tours and events.
Tour Guide Team
Guiding and On Tour Guest Services
Our team of internationally experienced professional tour guides bring a breadth of capabilities spanning all things automotive
combined with highly valuable local knowledge and insight to ensure your tour is operationally seamless and rewarding. We want you to receive the most memorable tour possible that allows you to safely enjoy the spirit of driving some of the most exhilariting and engaging vehicles in the world, whilst remaining safe and comfortable at all times.