NEW Cars Joining the Fleet in 2024!

About Us

A passion for cars, combined breathtaking drives and the incredible alpine scenery I experienced as I journeyed around the Swiss Alps some years back, were the driving force behind Ultimate Drives - I just wanted to share these experiences with as many people as I could. 

The idea turned into a business in 2010, and since then, the team at Ultimate Drives have welcomed hundreds of driving enthusiasts from all over the world interested to explore the roads and sights that Europe has to offer. We now offer a range of exclusive European driving holidays and experiences from as far north as the Highlands of Scotland, to the sunny Cote d'Azur in France, with the majestic Alps somewhere in between.

We always say to our customers, just choose your preferred destination, select the car, then let us take care of the rest. Or, if you're not sure, just drop us an enquiry or give us a call! We are always delighted to assist, and love to chat through ideas for an amazing road trip. So, I would like to invite you to take a look around our website or try calling one of our team of advisors and I hope to welcome you onto the amazing roads of Europe some time soon.

Finally, be in no doubt... we know roads better than anyone else to guarantee you the best driving experience. In 2018, we even launched our own Greatest Driving Roads App with 100+ routes across Europe that we have driven and personally assessed. Take a look and we hope this also helps inspire you to make your own journey of a lifetime.

Mark Heather
Founder and Owner of Ultimate Drives

Meet The Team

Mark - Founder and Petrolhead


Founder and Petrolhead

Mark founded Ultimate Drives in 2010, combining his passion for cars with stunning drive route to create unique driving tours through the Alps and beyond. As well as taking care of the strategic direction of the company, he is also responsible for designing and managing our large corporate client events.

Guillaume - Travel Design & Concierge Services


Travel Design & Concierge Services

A french petrolhead with extensive background in luxury hospitality! Guillaume is always here to guide you on trips and share with you his knowledge about great driving roads, supercars and... Wine and Gastronony. "Best cars on the best roads, staying at the best hotels, sharing the best food & wine"

Noah - Sales and Operations


Sales and Operations

After 5 years of part time work with Ultimate Drives, Noah joined the team full time in the summer of 2022. He is the company operations manager as well as the first point of contact for all customer inquiries. Though he lives in the States, you might get lucky enough to have him guide your group tour when he hops across the pond to help with our high season rush!

Aleksandra - Groups & Events


Groups & Events

A passionate traveller and event organiser, who is always looking for new adventures and ideas. Aleksandra will create a perfect event for you by combining your passion for cars with the best roads, hotels and restaurants. She will change your driving tour into a memorable and unique experience.

Steven - Business Development Manager


Business Development Manager

Steven has been a key member of the Ultimate Drives team for a number of years and heads up UK operations. His passion for all-things automotive, technology and love of driving great roads also saw Steven co-found and launch the Ultimate Drives App which he is now leading the drive to create a global Petrolhead community with a passion for driving. 

Group Events and Guided Tours

Group Events and Guided Tours