Group Driving Events

At Ultimate Drives we arrange driving tours and events across Europe, combining stunning roads and the latest generation cars with the best sights, activities and tastes along the way.

We understand a single type of event doesn’t fit all. Therefore we can provide a wide range of options based on your group's needs or motivation - from Supercar Test Events, to Scenic Drives or Adventure Tours. These can be organised as an all-inclusive package including event planning, cars, hotels and support team. Or simply as a one day driving experience with cars and guides as part of a wider event / meeting itinerary already in place.

Below is a short summary with examples describing the type of events we can arrange.

TOP GEAR STYLE 'TEST EVENTS'
Here, the focus is on the cars – during the course of the event everyone has the chance to drive a range of the latest high performance or supercars. For groups with a passion for cars, these packages work perfectly. Think of these events as a 'Top Gear' group test, all participants test all cars, and we score at the end. It's even possible to create a 'Top Gear style' magazine after the event.

Example – an all-inclusive 4 night test event in the Alps with 6 supercars, 12 persons, over three days, all drivers test all cars, with a Top Gear style review / scoring at the end.  Prices from around 5000EUR per participant, group size typically 10 – 18 PAX

DESTINATION / SCENIC DRIVES
Here the focus is on the destination, combining the drives with local sights and activities. For example, a tour through the Swiss Alps with a visit to / hike on a glacier or a tour through Tuscany’s Val d’Orcia with a cooking class at a local farm. Scenic drives can be combined with high performance cars. However we also offer a wide range of other 'fun' cars, such as Mini Cooper Convertibles, BMW 4 Series Cabriolets. We can provide cars and styles to suit all tastes and budgets.

Example – an all-inclusive 4 night scenic driving tour through the Swiss Alps in the latest generation Mini Cooper S Cabriolet with a 1 day visit to / hike on the Aletsch Glacier on the middle day. Prices from around 2000 EUR per participant. Group size 10-20PAX.

ADVENTURE TOURS & TEAM BUILDING
Here, the focus is on an adventure drive into a remote destination, often combined with team building activities.

Example – a 3 night Range Rover adventure into the Scottish Highlands, with afternoon activities on each day of driving – for example fly fishing, shooting or team building. Prices from around 2500 EUR per participant. Group size 10-20PAX.

1 DAY EXPERIENCES FOR MEETINGS & EVENTS
Where you have already planned a meeting, event or convention and you are looking for an activity as part of the overall program, we offer possibilities in several of the leading event destinations. The concept here is a one day experience in amazing cars on totally unique scenic routes in the surrounding region.

Example – Supercar drives in the Alps Maritimes / National Park Verdon, behind the Cote d’Azur – take 15 of the latest supercars, loop up / around the beautiful National Park Verdon, then returning back to the coast. Group size up to 60PAX (15 cars, 2 per car, 2 half day drives).

All events are professionally organised by our experienced Event Planners. Once on the ground the events are hosted by our professional Tour Guides. All of our routes have been driven / tested in advance to ensure suitability for groups and offer the best driving roads.

Locations for your next driving event

In theory, our driving events can be organised to take place almost anywhere in Western Europe. The Ultimate Drives car fleet can be shipped to the most convenient starting location. However, from a cost perspective the most efficient approach is to plan trips around the main Ultimate Drives car hubs which cover the following regions of Europe:

Starting Zurich / Geneva - Swiss Alps, Black Forest and French Alsace

Starting Nice / Cannes - South of France, Provence and Luberon Valley

Starting Munich - Bavarian and Austrian Alps

Starting Milan - Italian Lakes and Piedmont

Starting Rome / Florence - Tuscany and Umbria

Starting Barcelona - Catalan Pyrenees and Costa Brava

Starting Edinburgh - Scottish Highlands

Starting London - South Downs, West Country, Snowdonia and Brecon Beacons

Starting Paris - Champagne Region and Loire Valley

Why choose Ultimate Drives?

With over 8 years in business and having managed more than 100 group events, we have the experience and capabilities to handle everything for you and your clients, ensuring a smooth and high quality event end-to-end.

More Information

If you are interested in more information on our events or would like a call back to discuss in more detail, either contact Mark or Aleksandra in our Events Team on +41 43 542 0867 or fill out the contact form.

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View Some Example Packages

1 Day Experience - South of France Supercars - European Driving Holiday

From€800per person

An example 1 day Supercar Experience, starting on the French Riviera (Nice, Cannes, Monaco) and making a one day drive into the Alps Maritimes  

1 Day Experience - South of France Supercars - Driving Holiday in France 1 Day Experience - South of France Supercars - Incentives / Group Events
Driving Adventure - Range Rover Scottish Highlands - European Driving Holiday

From€2500per person

An example 4 day adventure tour in the Highlands, featuring fly fishing and whiskey excursion, based on a group of 6 - 10 Range Rovers & 12 - 20 PAX.

Driving Adventure - Range Rover Scottish Highlands - Incentives / Group Events
Scenic Tour - Porsche 911 Gross Glockner Challenge - European Driving Holiday

From€2750per person

An example 4 day scenic driving tour featuring the Gross Glockner Mountain Pass+Glacier, based on a group of 6 - 10 Porsche & 12 - 20 PAX.

Scenic Tour - Porsche 911 Gross Glockner Challenge - Driving Holiday in Germany Scenic Tour - Porsche 911 Gross Glockner Challenge - Driving Holiday in Austria Scenic Tour - Porsche 911 Gross Glockner Challenge - Incentives / Group Events
Supercar Test Event - Swiss & Austrian Alps - European Driving Holiday

From€5000per person

An example 5 day Supercar Test Event through the Swiss and Austrian Alps, based on a group of 5 - 10 supercars and 10-20 PAX.

Supercar Test Event - Swiss & Austrian Alps - Driving Holiday in Switzerland Supercar Test Event - Swiss & Austrian Alps - Driving Holiday in Italy Supercar Test Event - Swiss & Austrian Alps - Driving Holiday in Austria Supercar Test Event - Swiss & Austrian Alps - Incentives / Group Events